Dogster Reader Survey

When asking for reader feedback it’s not always easy to drive a solid response without sounding like you’re asking for a favor. The concept was to come up with a whimsical campaign that could be used cross-platform for email and full-page ads that would ask for reader-engagement without coming off with the typical dry calls to action. I came up with the taglines, sourced the stock photography, wrote all final copy, and produced the final print ads and HTML campaigns.

CLIENT: Dogster Magazine
PROJECT: Subscriber reader survey
GOAL: Engage readers to complete a survey
MEDIA: Print & Email

Given the success and positive reception of the Dogster campaign, an identical campaign was drafted for the sister magazine, Catster, with identical goals and media exposure.

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