Who is Big Word?
It's me, Tony Hernandez. Are you looking for more info about my background, work experience, and what it is that I do exactly? Perfect.
I have been doing graphic design for 20 years now and marketing for about 18 years. I have a lot of experience with paid search, web design, email marketing, copy writing, analytics, and social media.
Vision
I love collaborating with others to create something amazing. I also love the artistic and visual narratives of graphic design but enjoy the challenge of making practical designs that achieve marketing goals.
Artist's Depiction
Mission
I’m a marketing professional, graphic designer, digital artist, and marketing manager with plenty of agency, freelance, and corporate experience. I’m looking for roles that give me the opportunity to design awesome assets, deploy measurable campaigns, and grow into a company for many years to come.
Experience
Premier Truck Group, Regional Marketing Manager
2020 – Present
One of North America’s largest Freightliner and Western Star dealership groups, Premier Truck Group requires an arsenal of marketing assets across its 44 locations.
2020 – Present
One of North America’s largest Freightliner and Western Star dealership groups, Premier Truck Group requires an arsenal of marketing assets across its 44 locations.
Q-See, Sr. Graphic Designer + Marketing Manager
2016 – 2019
Manufacturer of commercial and domestic surveillance systems, the marketing demands of Q-See include designing materials such as consumer web assets, email marketing, PPC ads, POP displays, manuals, sales decks, and advanced custom retail packaging.
2016 – 2019
Manufacturer of commercial and domestic surveillance systems, the marketing demands of Q-See include designing materials such as consumer web assets, email marketing, PPC ads, POP displays, manuals, sales decks, and advanced custom retail packaging.
• Design & art direction for all marketing creative about consumer surveillance technology and advanced features
• Video editing and motion graphics to highlight new system features and online promotions
• Design, develop, copywrite, and test email marketing campaigns for all marketing and promotions
• Work with upper management to oversee that all marketing projects are managed and delivered efficiently
• Design lead with factories and vendors to produce advanced, custom retail packaging and POP retail displays
• Video editing and motion graphics to highlight new system features and online promotions
• Design, develop, copywrite, and test email marketing campaigns for all marketing and promotions
• Work with upper management to oversee that all marketing projects are managed and delivered efficiently
• Design lead with factories and vendors to produce advanced, custom retail packaging and POP retail displays
Lumina Media, Art Director
2016
Producing a wide range of pet-related and “enthusiast” magazines, websites, and events, Lumina Media was a great chance to develop new marketing strategies for a spectrum of print and digital projects with a heavy focus on sales support and consumer email marketing.
2016
Producing a wide range of pet-related and “enthusiast” magazines, websites, and events, Lumina Media was a great chance to develop new marketing strategies for a spectrum of print and digital projects with a heavy focus on sales support and consumer email marketing.
• Created an array of new marketing for the company’s relaunch including email marketing, advertising campaigns, sales pitch decks, trade show materials, and digital web graphics
• Designed, developed and tested email marketing campaigns for several publications and corporate events
• Designed, developed and tested email marketing campaigns for several publications and corporate events
Clean Fun Promo Marketing, Graphic Artist
2014 – 2016
With a focus on clever and eccentric promo items for the movie and television industry, Clean Fun was an amazing opportunity to grow creatively and work on off the wall projects. Duties entailed designing custom promo materials for 20th Century Fox including apparel design, packaging design, and promotional swag items for premiers, events and studio gifting purposes.
2014 – 2016
With a focus on clever and eccentric promo items for the movie and television industry, Clean Fun was an amazing opportunity to grow creatively and work on off the wall projects. Duties entailed designing custom promo materials for 20th Century Fox including apparel design, packaging design, and promotional swag items for premiers, events and studio gifting purposes.
• Concepted fun and eclectic apparel, packaging, and promo items for a wide range of clients including Vans, Cleobella, & Jessica Simpson
• Worked seamlessly between account executives and vendors for final design and production on all orders
• Supported the company’s two most successful account executives in attaining their highest grossing year to date
• Worked seamlessly between account executives and vendors for final design and production on all orders
• Supported the company’s two most successful account executives in attaining their highest grossing year to date
Just Click Media, Sr. Graphic Designer
2007 – 2014
Offering agency services to various industries, Just Click Media was a priceless opportunity to gain design and management experience. Duties and projects focused on corporate identity & branding, web design, email marketing and trade show materials.
2007 – 2014
Offering agency services to various industries, Just Click Media was a priceless opportunity to gain design and management experience. Duties and projects focused on corporate identity & branding, web design, email marketing and trade show materials.
• Defined and rebranded corporate identities and websites for dozens of small and midsize companies
• Managed small team of designers, web developers & copy writers
• Designed, developed and tested email marketing for several clients including internal email campaigns
• Implemented online project tracking system to dramatically streamline billing process department
• Managed small team of designers, web developers & copy writers
• Designed, developed and tested email marketing for several clients including internal email campaigns
• Implemented online project tracking system to dramatically streamline billing process department
Entrepreneur Magazine, Graphic Designer
2005 – 2007
Designed layouts for monthly articles and special editorial sections including photography selection and creating illustrations. It was a great opportunity to learn typography fundamentals and the real world design process.
2005 – 2007
Designed layouts for monthly articles and special editorial sections including photography selection and creating illustrations. It was a great opportunity to learn typography fundamentals and the real world design process.
Skills
Adobe Creative Cloud, Adobe Photoshop, Adobe Illustrator , Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Adobe Fresco, Adobe Sketch, Adobe Dreamweaver, Adobe Lightroom, Adobe Acrobat, Quark XPress, WordPress, HTML, CSS Atom, Sublime Text, Balsamiq, Microsoft Word, Microsoft Outlook, Microsoft Excel, Microsoft PowerPoint, Keynote, GIMP, ACDsee, Correl Draw, DrawPlus
Education
Platt College
Associate of Arts, Graphic Design, 2004
Multimedia & Web Design Certification, 2005
Associate of Arts, Graphic Design, 2004
Multimedia & Web Design Certification, 2005
Past Clients
Thanks for Reading
Seriously. This is way below the fold and I really appreciate you taking the time to read more about what I do.
-Tony Hernandez