CLIENT: The Branding Birds
PROJECT: Logo Development
GOAL: Design a logo incorporating two birds into the logo mark for a burgeoning startup
MEDIA: Pen & Ink, Digital
 FEATURED ON: DesignRush.com for The Best Combination Mark Logo Designs designrush.com/best-designs/logo
Final Logo Development
The finished product first, here are the winning logo designs. There were multiple versions of the logo for various applications, but these are the core horizontal and stacked versions.
Preliminary Sketches
The goal of the first round of sketches is to get as many unique ideas on paper as possible and then start weeding out the weakest concepts. Once a few decent concepts are on paper, it’s time to keep refining the top candidates.
Vectorizing the Logo
A few logo marks are chosen to move to the next phase of the process. The drawings go into Illustrator for vector editing to make everything razor sharp.
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