Black Friday Ecommerce Campaign

For the 2018 launch of a brand new product line that coincided with Black Friday / Cyber Monday, the goal was to create graphics and messaging that put all the focus on the product on not on the deal. A series of email blasts and display ads were aimed at looking modern but with a retro flair. With Nintendo-style buttons and neon lights galore, this campaign was a wild success.

CLIENT: Q-See
PROJECT: Black Friday / Cyber Monday Campaign
GOAL: Drive BFCM conversions
MEDIA: Email & Web

The animated neon flicker was a simple touch that gave the campaign a little bit of life. All of the neon lighting effects on the product shots were hand air-brushed in Photoshop, no plug-ins required.

A series of display PPC ads for Google Ads and Facebook also mirrored this design with pared down copy and minimized graphics. Sizing complex designs into extremely wide or very vertical spaces is always a challenge.

A preliminary draft of the campaign saw a really cool blue and red lighting effect that ended up hitting the cutting room floor after the decision was made to focus on one product line only.

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